CaseStudies
Focus
Web
Branding
UX
Medium
Digtal
Branding
These UX case studies explore selected projects in detail, focusing on user needs, structure, and interaction design. Each project outlines the research, thinking, and decisions that shape intuitive, effective digital experiences.
Client:
SMC – Building Services
Service:
SMC delivers comprehensive building services, including mechanical, electrical, and facilities solutions for commercial projects. With a focus on reliability, efficiency, and safety, SMC ensures every project is completed to the highest standard.
Brief:
SMC required a strong and professional brand identity alongside a modern website to reflect their expertise in the building services industry. The branding will emphasize trust, precision, and innovation, using a bold yet approachable color palette (e.g., deep blue and green ) and clean, geometric typography. Their new digital presence will showcase core services, case studies, and accreditations while communicating the company’s values of quality, safety, and client satisfaction. The result will be a cohesive brand and online platform that strengthens SMC’s reputation and supports business growth.
Client:
Nuked From Orbit – Apparel
Service:
Nuked From Orbit design and sell bold, graphic print apparel for people who like their clothing with a point of view. From pop-art portraits to slogan tees, every piece is built around strong illustration and a refusal to blend in.
Brief:
Nuked From Orbit approached Northern Bureau to build a bold, irreverent online store that matched the energy of their graphic print apparel. The site needed to showcase their designs with impact, make buying effortless, and feel every bit as characterful as the brand itself.
The Approach:
Great graphic work deserves a stage, not a distraction. The site was built to let the product lead — strong visuals front and centre, navigation stripped back, and every section designed to move a browser from interest to checkout without friction. The tone of the brand, sharp, playful, and a little unhinged, was woven into every decision, from layout to copy.
The Work:
Website design and build. eCommerce setup and optimisation. SEO foundations and on-page copy. Three things that needed to feel like one considered whole rather than separate deliverables bolted together.
Client:
SMC – Building Services
Service:
SMC delivers comprehensive building services, including mechanical, electrical, and facilities solutions for commercial projects. With a focus on reliability, efficiency, and safety, SMC ensures every project is completed to the highest standard.
Brief:
SMC required a strong and professional brand identity alongside a modern website to reflect their expertise in the building services industry. The branding will emphasize trust, precision, and innovation, using a bold yet approachable color palette (e.g., deep blue and green ) and clean, geometric typography. Their new digital presence will showcase core services, case studies, and accreditations while communicating the company’s values of quality, safety, and client satisfaction. The result will be a cohesive brand and online platform that strengthens SMC’s reputation and supports business growth.
